by Eric Bryan, BryanSuarez Property Presentation

A little interior design, some decorating, marketing, real estate, and set design all rolled in to one.  Imagine wearing all those hats!  A properly trained real estate stager does just that.  So, where does it all fit in?

 To stage real estate properly, the designer must have a good understanding of spatial considerations, color, architectural and furnishing styles, the real estate market, and organization concepts to name a few.  In addition to these very technical understandings is the ability to use these techniques to create environments that speak to a wide range of buyers.  As with the advertising industry, stagers, realtors, and sellers have a product to market as well.  In the advertising industry, prior to the public seeing an ad, hours of planning and concept consideration have been done.  When we purchase something due to an ad that appealed to us, we are purchasing the result of research about us, the product, the products’ competition, and market trends.  Also, hours of design time have been spent to create a look that stands out among the crowd of competition, and makes an impression on its target market.

 It is no different with real estate staging.  Once a property is put on the market, it becomes a product of that market.  As a product, research must be done.  Who is/are the competition?  Who is the target market? What does the target market want in a property? What does this property have that the others don’t?  What is this property missing that the others have?  What do I like about this property?  What would make me purchase this property?  These are some questions that a real estate stager would ask themselves within the first few minutes of visiting the property.  Imagine the work that goes into the actual staging of the property.

 The goal, then, is to create an environment that attracts buyers.  It is as simple as that.  Not to create an environment that attracts the owner, realtor, or stager alone, but one that appeals to the largest number of buyers.  This can only be done through research, careful planning, creative ideas, and hard work.

 Staging real estate means to enhance a property’s best features, increasing the perceived space, convincing prospective buyers that this is their home and it is ready for them to move in! Staging is obviously more than just the placing furniture, accessories, or lighting to beautify the space.  This is marketing a product to gain a faster and more profitable sale.

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There is a formula to selling in this market:  Passion + Technology = SOLD.  It is working for my sellers.  Allow me to elaborate.

First, the house must be findable and appealing online because that is where 87% of the buyers start their home search.  This is essential to maximizing the value of your home in a timely manner.  It is not enough to simply add your home into the Multiple Listing Service. It is no longer enough to simply have “curb appeal,”  it must have “google appeal” as well and be search engine optimized and key word search-able for the scarce qualified buyer to find your home.  Professional quality pictures and video tours help turn visitors on the web pages into offers on your home.  As a Social Media Pro and ePro Realtor, I have geared my training to help me improve my web marketing and website to showcase listings with photos, videos, and information about the property that is trickled out to over 40 websites.  Social networking sites like Facebook, Twitter, YouTube, and LinkedIn also add to the listing’s “web footprint” and increase the odds of the right qualified buyer finding it.  I don’t leave the sale of your home to chance, I put it in front of buyers as well as the Realtors in the North West Houston area via e-fliers. 

Bottom line – my online marketing is proven to sell houses. I offer online home tours via videos and comprehensive real estate news and data and distribute this information through multiple channels. I am committed to cutting edge technology that improves your bottom line in real estate transactions.

Relocating to the area? With the tools for your research on my website, you can make a decision on a home without traveling or with a few days visit. I have recognized and responded to today’s consumer by staying on top of the market and the internet technology that ensures their home stands out from the crowd in any market. That’s why I can honestly tell my clients that Passion + Technology = SOLD.

Second, Passionate about Real Estate.  One of the ways I chose to drive traffic to my website is by writing my blog.  I have been awarded “The Best Real Estate Blog in Texas” according to The Mays Business School and Real Estate Research Center at Texas A&M University. 

To sell in this market, you must have a Realtor that knows the market and knows that in a down market, marketing and packaging matters.  Don’t let my use of technology intimidate you if you’re not a social media bug, just use it to sell your home.  I continue to use the traditional Realtor marketing techniques as well.  My marketing plan is proven to work even in a down market.  If you need to sell your home, call me for the help it is going to require to sell in this economy.  I’d love to help you and since I am a relocation specialist, I can help you relocate to anywhere in the world.  Of course, I think Texas is the best place to live.

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During the month of April, I closed $1.3 Million Dollars, making me a Million Dollar Producer in one month.  This is a huge success.  My clients can tell you I add value to their transactions.  I work for my Sellers to negotiate the highest and best offer for their properties.  For my Buyers, I help them negotiate their best deal and renegotiate any repair work that needs to be done after inspections.  I give my clients full disclosure, keeping them in the loop with the title company, mortgage company, and updates from Co-op Realtors.  My clients always get honesty, fairness, and accountability from me.  I give my Sellers weekly updates on my customized marketing plan that is proven to work even in a down market.  I use reasonable care and disclose all material facts.  I have an undivided loyalty to my clients and hold their confidentiality close to heart.  I give houses an objective evaluation when I list them, offering staging advice and opinions.  Throughout the year I offer Valuable Free Services, like Free Professional Staging and Free Home Warranties.  I always give Price Counseling and even do market analysis for my Buying Clients so that they can rest assured they are not overpaying for properties.  When you are my client, I work for you and I act under your instructions.  Sometimes my opposition does not like that I represent YOU so well, but I work for your best interest.  I am dedicated to my full time career in real estate.  As a full service Realtor, I can help you buy, sell, or lease properties.  I moved a Million in inventory this month and I can prove my marketing plan works!  Call me today to help you Buy or Sell your next piece of real estate in Texas or anywhere in the world.  I want to be your Realtor for Life!

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I wish you all a wonderful and Happy Easter!  Spring is such a busy time for selling real estate.  I am grateful for this holiday weekend to spend time with my family and friends and take a break from the busy season.  I am thankful for the resurrection of Jesus and the hope that Spring brings to us.  I see flowers beginning to bloom and green growth on the trees and look forward to warm and sunny days ahead.  I will be back in the office on Monday, but for today I am busy stuffing eggs and looking for Easter Bunny tracks!  Happy Easter & God Bless!!

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